Mapping Flower Plantations in the Equatorial High Andes

Gregory Knapp

Cut flowers have become the premier agricultural export of the high Andes over the last two and a half decades. The expansion of this activity was monitored for a crucial part of this period by the Ecuadorian publicity firm “Marketing Flowers.” A commercial wall map from this association is presented and analyzed in terms of its purposes, makers, and utilization. Maps by commercial or industrial groups, although neglected in the scholarly literature, can be very significant in providing information on the changing cultural landscape as well as promoting the agendas of these actors.

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